Tools for Marketers

THE ORIGINS OF BLACK HISTORY MONTH February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of […]

“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, […]

In its 21st year, the 2022 State of the CIO research provides an understanding of how the role of the CIO continues […]

Last year, technology and IT leadership stood front and center – the driving force behind transformation and orchestration of new digital strategies. […]

While CIOs were the surprise pandemic hero and the force behind digital innovation, IT leaders spent the better part of the last […]

Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their […]

Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these […]

This EMEA-specific IDG Security Priorities executive summary provides insight into the current security projects that organizations are focused on today and in year ahead. […]

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

According to IDG’s 2021 Security Priorities research, the Asia-Pacific region leads the nation in ransomware and other cyberattacks. This is weighing on security […]

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives APAC organizations are planning for, challenges […]

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]